VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC."‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it's available right here,” Francois added.

As touching as the Chrysler's new TV spot may be, we can't help but wonder if the rumors about a Lancia-badged version of the 200 turn out to be true, how will the Italians advertise the car in Europe?

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VIDEO: New Chrysler Ad Emphasizes the Importance of Style

In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

By Csaba Daradics

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Chrysler and EPA Working on Hydraulic Hybrid System for Passenger Cars [with Video]

Chrysler and the U.S. Environmental Protection Agency (EPA) today announced a new partnership to explore the possibility of adapting the EPA's hydraulic hybrid system for passenger cars and light-duty vehicles. Developed by the EPA, the hydraulic hybrid system is currently used in industrial applications, including large delivery trucks and refuse trucks, but Chrysler, keen on developing a new portfolio of hybrid vehicles, wants to adopt it for use on passenger vehicles.

“The EPA and Chrysler are working together to explore the possibilities for making this technology affordable and accessible to drivers everywhere," said EPA Administrator Lisa P. Jackson. "This partnership is further proof that we can preserve our climate, protect our health and strengthen our economy all at the same time”.

The focus will be on adapting the technology to a Chrysler Town & Country minivan powered by a 2.4-liter 4-cylinder gasoline engine. The hydraulic system includes a 117 cc engine pump, a 45 cc drive electric motor and 2-speed automatic transmission, with an additional 14.4-gallon high-pressure accumulator storing the fluid for the system.

Power is produced as the engine torque drives the hydraulic pump, which, in term, charges the accumulator up to 5,000 psi. The pressure energy is then directed through the axle hydraulic motor to the driven wheels. As long as there’s enough pressure, the thermal engine remains off, thus reducing fuel consumption.

“In this hydraulic hybrid project, the Chrysler Group and EPA will evaluate and, hopefully, validate fuel-efficiency gains and greenhouse gas reductions”, Marchionne said. “One of the aims of Chrysler Group’s integration efforts will be to meet driver expectations for smooth and quiet operation, so that Americans will want to buy and will enjoy driving vehicles with this technology”.

Chrysler and the EPA plan to have a running demonstration vehicle by 2012. The automaker also announced that it would introduce 150 Ram 1500 trucks with a plug-in hybrid system in the near future, as part of a project with the U. S. Department of Transportation.

The video below shows an industrial application of the hydraulic hybrid system.

By Csaba Daradics

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VIDEO: On the Road Footage of 2011 Chrysler 300

As well as revealing pricing information on the 2011 model year 300 earlier today, Chrysler has also unleashed a new video with driving footage of its redesigned saloon. We'll remind you that the 300 will get its world premiere at the Detroit Auto Show in just a few days, with sales to follow shortly after. In the U.S., Chrysler's full size sedan will offer buyers a choice of two engines, a 292HP 3.6-liter V6 and a 363HP 5.7-liter Hemi V8, the latter with the option of all-wheel drive. Video follows after the jump.

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VIDEO: Chrysler Group's 2009-2010 Highlights in Under 9 Minutes

The Chrysler Group's PR gurus have come up with a new corporate video highlighting the company's achievements from November 2009 up until now. The just under 9 minutes-long film is titled "Business Plan 2010-2014 in Action" and includes numerous product presentations over the year such as the Chrysler 200 and Dodge Durango, as well plant visits by President Obama and VP Biden and various other events that took place in the time period. Watch the clip right after the jump.

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2011 Chrysler 200 Fully Revealed Inside and Out in Video. What Do You Say? [with Poll]

Over the past few weeks, we've shared all the details and shown you a variety of photos of the Chrysler's Sebring replacement which has been reborn as the not-so-new 200 sedan. However, due to Chrysler's dappled photo tactics, many questions remained on the new 200's exterior as well as interior looks. Well, time has come to provide answers to all those questions with the first video of the car, which gives us a complete and unobstructed view of the 200 inside and out.

After you finish watching watch the video below, voice your opinion on Chrysler's refreshed mid size sedan, which will be officially introduced at this week's LA Auto Show, in our comments section.

As a reminder, the 200 will go on sale in December with prices starting from $19,995. Engine choices are limited to a base 2.4-liter I-4 engine producing 173 horsepower and 166 lb.-ft. of torque, and an available new 3.6-liter Pentastar V6 delivering 283 horsepower and 260 lb.-ft. of torque to the front wheels. The V6 is teamed up to a six-speed automatic transmission, while buyers of the four-cylinder model have the choice of a six- or four-speed automatic transmissions (yes, some things never change...).

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What do you think about the new Chrysler 200?

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Viper-powered 300 SRT10 was one man's garage job (and Chrysler should be ashamed they didn't do it first)

It looks like the Viper-powered Chrysler 300 teased on the group's Dodge Youtube channel is nothing more than the dream of one man: David Ekins. The 300 SRT10, it turns out, started as an unsuspecting 2006 Chrysler 300 Touring (which initially came with a V6); now it's got four more cylinders and puts down a claimed 525-550 horsepower.

Mr. Ekins is said to have built the project himself (except for some specialty work), having sourced the 10-cylinder 8.3-liter engine and T-56 Tremec transmission from a wrecked donor car. Other than the power train, a slew of other systems obviously had to be upgraded in order for the car to become a 300 SRT10 and not just a 300 Touring with a massive engine.

This homemade project now rides on Eibach coilovers and gets a new sway bar kit, as well as a little bit of extra cooling up front in the form of a 3-inch thick radiator and "custom" oil filter. Other additions include a new fuel tank mounted in the trunk and the little styling tweaks found throughout.

David says, "It took me about a year because I had to figure everything out...I built it knowing about the power and trying to keep it reliable. I didn't really build it to race it, I just wanted something different. I really liked the Viper, but I couldn't fit my whole family in it."

Not to take a single iota of mad love away from this build, but I think it would look ever more righteous with a set of Viper wheels (hey, I'm an OEM+ guy). Short of that nit-picking, this is one amazing ride that I'd love to see more of. Chrysler, pay this guy to show it off at SEMA and get started on a DIY kit for Viper-to-300 conversions...STAT.

By Phil Alex

Source: Redletterdodge

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Hell Yeah; Dodge Teases Viper V10-Powered Chrysler 300 SRT10 on Video

Dodge has published a video of a current generation Chrysler 300 badged as the SRT10 and fitted with a Viper-sourced 8.4-liter V10 powerhouse on its official Youtube channel. The company did not provide any intel on the car, but it did ask the question, "What happens when you put a Viper engine into a Chrysler 300?". Feel free to post your answers in the comments section below.

A quick search on the net failed to return any results on the Chrysler SRT10, so this V10 powered project car could be anything from an older private build to a new tuning proposal for the upcoming 2010 SEMA Show in Las Vegas this November. We just don't know - yet.

Those of you with a strong memory, will surely recall the Detroit firm's 2008 SEMA Show Dodge Challenger SRT10 Concept car powered by the Viper's 8.4-liter V10 engine churning out 600 wild ponies and 560 lb. ft. of torque. If you don't remember it, scroll down and refresh your memory with the promo video.

Source: Dodge , Via: eGMcartech

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