Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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Volkswagen Unwraps Monster Golf24 with 440HP Five-Cylinder Turbo for 2011 Nürburgring 24-hour Race

Volkswagen has announced that it will compete at this year's 24-hour endurance race at the Nürburgring with an all-new challenger, the freshly developed Golf24. The dramatic racing version of the Golf borrows the 2.5-liter turbocharged five-cylinder engine from sister company Audi's TT RS and RS3 models, modified to deliver 440-ponies and a maximum torque of 540Nm or 398 lb-ft. Power is transmitted to the permanent four-wheel drive by a sequential six-speed gearbox with paddle shift operation.

The last time Volkswagen fielded a factory Golf for the famous Nürburgring endurance race was in 2007, at which time, the 300HP, front-wheel drive Golf that delivered about 300 hp finished in eighth place overall. For the past three years, the Germans have been competing in the race with the Scirocco GT24.

"With the new Golf24 we are continuing our successful commitment at the Nürburgring 24-hour race," said VW Motorsport Director Kris Nissen. "The event enjoys huge popularity, is one of the true classics in motorsport and, due to its extreme distance and unique race track, also represents a very big technical challenge, With our spectacular Golf we want to provide an additional highlight in front of a large audience – right in time for the 35th anniversary of the GTI this year."

The new Golf24 has already reeled off its first circuit miles in Portugal and Italy, but VW will continue the testing and development programme until the Nürburgring racing event that takes place from June 23 to 26.

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VW Addresses Jetta Complaints with New GLI Model that gets 200HP and Euro Suspension

When American buyers learned that the European market version of the Jetta came with better and more modern engines, improved materials and a four-link rear suspension system similar to that fitted to the Golf, they felt somewhat let down - even though these changes came with a hefty price increase for European consumers. Now, VW is trying to address some of these concerns with the presentation of the new Jetta GLI, which debuts today at the Chicago Auto Show.

The new model is the most differentiated Jetta GLI model ever. First of all, it is powered by Volkswagen's 2.0-liter turbocharged gasoline engine, generating 200 horsepower and a 207 lb.-ft. of torque at just 1,700 rpm. The four-cylinder unit is paired to a standard six speed manual gearbox or an optional dual-clutch DSG transmission. VW said that while EPA figures are not yet available, the Jetta GLI is expected to deliver 31 mpg highway with the manual and 32 mpg highway with the DSG.

The turbocharged engine isn't the only significant change over the standard Jettas as the GLI gets the European version's four-way independent rear suspension instead of the torsion beam setup found on the other N.A.-spec models. Furthermore, the GLI benefits from the Golf GTI's XDS cross differential system that helps prevent inside wheel spin during cornering, plus beefier four wheel disc brakes with floating red calipers.

On the outside, the GLI is distinguished by the 17- or 18-inch alloy rims, a newly styled front bumper, a honeycomb grille with silver accents, smoked taillights and twin exhaust outlets. Inside, the range-topping Jetta gets sport bucket seats with red stitching, a sport flat-bottom steering wheel with red stitching and additional standard features such as a 6.5-inch touch screen premium VIII radio with Bluetooth and iPod connectivity.

Now, the question is will all those that complained about the standard Jettas pay the price for these upgrades as the new GLI has a starting MSRP of $23,495. Dig a little deeper in your pockets and $25,545 will get you the better equipped GLI Autobahn that adds 18-inch alloys, sunroof, dual zone climate control, heated V-Tex Leatherette seats and the Fender Premium Audio System. Another $900 for a grand total of $26,445 will get you the Jetta GLI Autobahn with an RNS-315 navigation system and keyless access with push-button start technology.

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Marchionne gets Nasty, Tells VW Boss Piech to go and Fix SEAT Instead of Eyeing Alfa Romeo

Speaking at the J.D. Power and Associates International Automotive Round-table in San Francisco, Fiat Group and Chrysler LLC CEO Sergio Marchionne bluntly reiterated that the Italians won’t sell Alfa Romeo to the Volkswagen Group, or anyone else for that matter.

“As long as I am CEO of Chrysler and Fiat, Mr. Piech will never have Alfa Romeo. It's hands-off. I told him. I will call him and I will email him”, Marchionne said.

According to Automotive News Europe, Marchionne also took a shot at VW, saying that the group's Chairman Ferdinand Piech should try to turn around Seat, its struggling Spanish brand, instead of eyeing Alfa.

“I'm not the one who bought Seat. He's the one who bought it. I don't know if he can [fix it], but he needs to try”, the Italian official commented.

We’ll remind you that selling Alfa Romeo has been a hot topic for the past year or so, but Fiat never confirmed the rumors, periodically stating that it prefers to revitalize the Milanese company. Prior to Marchionne’s latest remark, it was Fiat Chairman John Elkann who also said that Alfa is not for sale.

“We would not sell Alfa even if we were offered tons of money”, Elkann told reporters on the sidelines of last month’s Detroit Auto Show, adding that the brand will be relaunched in the U.S. in 2012.

By Csaba Daradics

Source: ANE (Sub. required)

VW Group to Display Up to Seven Concepts at the Geneva Show

It seems that the VW Group will do just about anything to become the world’s biggest automaker by 2018. After announcing a €51.6 billion (US $70.3 billion) investment plan last November, the Germans also want to showcase their future intentions at the Geneva Motor Show in March, by displaying up to seven concepts.

Walter de Silva, head of the group’s design department, told ANE that the concept lineup will include Seat, Skoda and Volkswagen models, plus “one – if not two” Audis.

Furthermore, the Italdesign Giugiaro design studio, acquired by the automaker last spring, will also present two Volkswagen concept cars.

Seeing this kind of commitment, one has to wonder what exactly has Volkswagen is store for us. With the Golf Mk7 said debut in late 2012 or early 2013, we're inclined to say that it’s too early for a design study and the same goes for the next generation Audi A3, due for a release in the summer of 2012. While the manufacturer did say that it wants to expand its North American SUV lineup, information on the subject is scarce, so we wouldn’t bet on an SUV concept either.

In any case, if you have an opinion on the matter, now is the time to share it with us in the comments section below.

*Note: Volkswagen Up! Lite Concept featured in the gallery

By Csaba Daradics

Source: ANE [Subscription required]

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Volkswagen Officially Reveals 2012 Tiguan SUV Facelift Prior to Geneva Motor Show

Volkswagen has dropped the first official photos of its refreshed Tiguan following the leak of a single picture of the compact SUV that appeared on the automaker's public website on Thursday. But while we got more than half a dozen of photos, VW did not release any info on the 2012 Tiguan other than that it will make its world premiere at next month's Geneva Motor Show and that the base price of the new model in Germany remains the same as before at €24,175 (US$33,000) for the entry-level Trend and Fun with the 122HP 1.4-liter TSI petrol.

The company added that it accelerated the presentation and the start of advance sales of the "technically and visually refined" Tiguan several weeks because "sustained high demand for the previous model has resulted in it being sold out."

Looking at the photos we can see that the exterior changes have shades of the new VW design language seen across the Eos, Passat and Touareg. There's a new face up front with a wider but more plain grille flanked by redesigned headlamps incorporating LED daytime running lights and a restyled bumper. The changes at the rear are also inspired by latest VW models as the Tiguan's tail lamps have been squared off, while the bumper has also been re-designed.

The only visible change inside the cabin appears to be the newly designed steering wheel.

We'll have more on the updated Tiguan as soon as Volkswagen releases more information and /or photos.

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2012 Volkswagen Tiguan Facelift: Is this the first Official Photo?

The facelifted 2012 Volkswagen Tiguan has said to have made a brief stint on the automaker's German web site today before the company hastily removed it. We found the aforementioned page but now it redirects to a 404 error.

Unlike the supposedly leaked brochure of the refreshed Tiguan we showed you last summer, this photo showing the standard and possibly the more off-road capable Track & Field model, appears to be real. The most notable difference is of course the new front fascia styled in line with VW's latest family face. Word has it that the updated Tiguan SUV will make its world premiere at the Geneva motor show. We'll be sure to keep you updated on any new information that comes up.

Source: Volkswagen via Autopareri

VIDEO: Volkswagen's Über Cool Super Bowl 2012 Beetle and Passat TV Spots [Full Edition]

We've already told you about Volkswagen's plans to air two new commercials during this Sunday's Super Bowl event and even shown you a teaser trailer of the 'Black Beetle' ad, but today, the German automaker released the full TV spots for both the 2012 Passat and 2012 New (or is that New²?) Beetle on Youtube.

The first advert is about the upcoming Beetle and shows a real bug with white racing stripes acting like a car on the forest ground, while the other commercial is for the U.S.-market spec 2012 Passat and is more humorous concentrating on a child dressed up as Darth Vader. Watch them both right after the break.

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