VIDEO: Hyundai's 2010 Super Bowl XLIV Ads Focus on New Sonata and Tucson

We're only a few days away from this year's Super Bowl (XLIV) that will take place on Sunday, February 7, but Hyundai decided to go ahead and release all eight commercials that will air throughout the day.

In its third consecutive year of advertising during the nation's largest sporting event and second consecutive year sponsoring the Kickoff Show, the South Korean automaker's adverts focus on the all-new Sonata and Tucson as well as on quality.

"The Super Bowl is not only a showcase for great football, but also for the most significant advertising, reaching an estimated 95 million viewers in the U.S.," said Joel Ewanick, vice president of marketing, Hyundai Motor America.

"Following in the footsteps of our 2008 and 2009 Super Bowl focus on the new Genesis and Genesis Coupe, we are focusing this year's Super Bowl campaign on the all-new 2011 Sonata, the most significant new model introduction in our history."

VIDEO: 2010 Hyundai ix35 / Tucson iX in Motion

The all-new 2010 Hyundai ix35 or as it will be named in South Korea, the Tucson ix, doesn't make its world debut until the 2009 Frankfurt motorshow in September, but in addition to the first batch of official photos (see here), Hyundai has now released a promotional video showing the Tucson SUV's replacement on the road. You can watch the film right after the jump, but just so you know, Britney Spears haters might want to lower the volume before clicking on play....

VIDEO: 2010 Hyundai ix35 / Tucson iX in Motion

The all-new 2010 Hyundai ix35 or as it will be named in South Korea, the Tucson ix, doesn't make its world debut until the 2009 Frankfurt motorshow in September, but in addition to the first batch of official photos (see here), Hyundai has now released a promotional video showing the Tucson SUV's replacement on the road. You can watch the film right after the jump, but just so you know, Britney Spears haters might want to lower the volume before clicking on play....

2010 Hyundai ix35 - Tucson: Comprehensive Gallery with 40 Photos

This is Hyundai's all-new second generation Tucson that will be officially revealed at the Frankfurt Motor Show next month. As we've already told you, Hyundai's new compact crossover has been renamed to ix35 for the European market and Tucson ix for South Korea. We're still not sure what the North American market model will be called, but U.S. buyers should expect to see the Tucson's replacement making its first public outing at the Los Angeles Auto Show in November.

The new ix35 carries over much of the 'swoopy' styling of the 2009 Geneva Salon ix-onic concept study and overall, it's a step forward in terms of design from the current generation model. The Korean automaker said that the design cues seen on ix35 including the pronounced hexagonal grille and the dramatic front-end styling will used on future Hyundai models.

Even though Hyundai only published a single image of the ix35 (above), we found a complete gallery of the Korean-spec model that you can check out below. The cosmetic differences between the two models are limited to the body trim, the shape of the front fog lights and housings, the headlamp crystals and the absence of turning signals on the exterior mirrors on the ix35 (they'll make their way on the 2013MY facelift model...).

Although no details were released on the powertrain options for the ix35 that will be built at sister company Kia's Zilina plant in Slovakia, Hyundai said that the new model will deliver "markedly better" fuel efficiency and lower CO2 emissions than rival SUVs and compete head on in terms of running costs with mainstream hatchbacks.

At launch, the KDM Tucson ix will be available with a choice of a 2.0-liter diesel or gasoline engines producing 184 horsepower and 166 horsepower respectively. Buyers will be able to opt between six-speed manual and automatic transmissions as well as front-wheel and all-wheel drive versions.

It is expected that the European-spec model will at some point be offered with a new 1.6-liter turbocharged gasoline engine producing around 170 horsepower.

More detailed information about the ix35 will be released at the Frankfurt Motor Show.

2010 Hyundai ix35 - Tucson: Comprehensive Gallery with 40 Photos

This is Hyundai's all-new second generation Tucson that will be officially revealed at the Frankfurt Motor Show next month. As we've already told you, Hyundai's new compact crossover has been renamed to ix35 for the European market and Tucson ix for South Korea. We're still not sure what the North American market model will be called, but U.S. buyers should expect to see the Tucson's replacement making its first public outing at the Los Angeles Auto Show in November.

The new ix35 carries over much of the 'swoopy' styling of the 2009 Geneva Salon ix-onic concept study and overall, it's a step forward in terms of design from the current generation model. The Korean automaker said that the design cues seen on ix35 including the pronounced hexagonal grille and the dramatic front-end styling will used on future Hyundai models.

Even though Hyundai only published a single image of the ix35 (above), we found a complete gallery of the Korean-spec model that you can check out below. The cosmetic differences between the two models are limited to the body trim, the shape of the front fog lights and housings, the headlamp crystals and the absence of turning signals on the exterior mirrors on the ix35 (they'll make their way on the 2013MY facelift model...).

Although no details were released on the powertrain options for the ix35 that will be built at sister company Kia's Zilina plant in Slovakia, Hyundai said that the new model will deliver "markedly better" fuel efficiency and lower CO2 emissions than rival SUVs and compete head on in terms of running costs with mainstream hatchbacks.

At launch, the KDM Tucson ix will be available with a choice of a 2.0-liter diesel or gasoline engines producing 184 horsepower and 166 horsepower respectively. Buyers will be able to opt between six-speed manual and automatic transmissions as well as front-wheel and all-wheel drive versions.

It is expected that the European-spec model will at some point be offered with a new 1.6-liter turbocharged gasoline engine producing around 170 horsepower.

More detailed information about the ix35 will be released at the Frankfurt Motor Show.