Showing posts with label GM. Show all posts
Showing posts with label GM. Show all posts

Thursday, February 10, 2011

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite


The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen



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Wednesday, February 9, 2011

Chevy Rolls Out Bad Boy 2012 Camaro ZL1 with 550HP Supercharged V8


The all-new, 2012 Chevrolet Camaro ZL1 finally made its world premiere today at the Chicago Auto Show. Dubbed as the highest-performing model and the most technically sophisticated in the Camaro's 45-year-long history, the ZL1 is named after Chevy's all-aluminum racing engine from the late 1960s, which was installed into 69 regular-production 1969 Camaros.

The ZL1 packs an LSA 6.2-liter supercharged V8 engine that's good enough for an estimated 550 horsepower and a massive 550 lb.-ft. of torque (745 Nm), paired to a six-speed manual transmission with a dual-disc clutch system and a shorter-throw shifter. GM is keeping a tight lid on performance numbers for now, but with 550-ponies on tap, we gather the Camaro ZL1 won't disappoint in the speed department.

Besides the supercharged V8 and the uprated transmission, the ZL1 also sports a series of chassis upgrades including a revised suspension with a Magnetic Ride Control system and a high-performance Brembo brake system with six-piston calipers up front and four at the back. A brand new electric power steering system and 20-inch lightweight alloy wheels shod in Goodyear Supercar F2 tires, are also part of the ZL1 package.

On the outside, the flagship Camaro is distinguished by a new front fascia and hood with a signature center section constructed of carbon fiber and rendered in satin black finish, which also incorporates functional air extractors. The ZL1 also gets a redesigned front bumper, new rocker panels, a larger boot lid spoiler and four exhaust tips

“Everything about the ZL1’s design is directly related to its technology and serious performance, especially aerodynamics,” said Ed Welburn, vice president, Global Design. “Our designers’ goal was to execute that function-oriented design with beautifully sculpted forms, creating an imposing, powerful persona. Function becomes the aesthetic. The intent is a car that delivers on the attitude it projects.”

On the inside, Chevy's top dog is equipped with sport seats clad in microfiber suede inserts, a flat-bottom steering wheel with a center hub and spoke design that's almost identical to the one found on the Sonic [...] and new trims throughout.

The new Camaro ZL1 is planned to launch at the beginning of next year. For more details on the specs, scroll down for the official release.


[From GM Press Release]

Key technical highlights include:

Transmission – The high-performance Tremec TR-6060 six-speed manual is matched with the LSA engine. It is the “MG9” version of the transmission, with a higher torque capacity. It is used with a dual-mass flywheel and twin-disc clutch for easy operation and shift smoothness. A new, shorter-throw shifter actuates the gear changes.

Exhaust –
ZL1 is equipped with a dual-mode exhaust system, which alters the sound level and character in response to engine rpm. First used on the legendary Corvette, and specifically tuned for Camaro ZL1, the dual-mode exhaust will give the car a signature sound.

Drivetrain – It is revised with a stronger driveshaft and rear axle system, featuring a larger and stronger cast iron differential housing, stronger axles and heavy-duty limited-slip differential. This patent-pending system is designed to ensure that ZL1’s tremendous power is delivered smoothly to the ground.

Suspension – The suspension features completely revised tuning and the inclusion of segment-exclusive Magnetic Ride Control. ZL1’s Magnetic Ride system will include driver selectable modes (Tour and Sport) tailored for the preferred style of driving. It uses advanced magneto-rheological science to produce shock damping with the highest level of precision, enabling body control optimized for excellent performance in everyday driving as well as track situations. This technology appears on only a small roster of some of the world’s finest performance cars. Other chassis elements are redesigned to support the car’s high-performance limits. Rear stabilizer bars have drop links repositioned outboard of the control arms. This makes the bars more effective in controlling body roll in turns, with crisp response to driver commands.

Brakes and Steering –
Camaro ZL1 features an advanced track-capable braking system, developed in conjunction with experts from Brembo. The large 14.6-inch (370 mm) two-piece front rotors have six-piston calipers; the 14.4-inch (365 mm) rear rotors have four-piston calipers. ZL1 marks the entry of a new electric power steering system to Camaro. It is being developed to ensure precise control and feedback to the driver, with greater variability of effort for high-performance driving.

Exterior –
ZL1’s signature from the front is the redesigned fascia and aluminum hood with a raised, carbon fiber insert. The fascia includes a front splitter and new vertical fog lamps. The fog lamp area includes air intakes designed for brake cooling. The hood features front-mounted air extractors that direct air precisely over the car. Visually, this center section, in satin black carbon fiber, communicates the car’s high-performance intent as a visual contrast to the car’s exterior color. Functionally, the air extractor is a key in connecting airflow closely to the bodywork, creating aerodynamic downforce. The carbon fiber center section reduces the mass of the hood. High-intensity discharge (HID) headlamps and fog lamps are standard. The rear of the car includes a diffuser and spoiler, also functional elements that enhance the car’s aerodynamics.

Wheels and Tires – New-design, 20-inch forged aluminum wheels, which are lighter than the 20-inch wheels used on the Camaro SS, are used with new Goodyear Supercar F2 ties developed specifically for the ZL1.
Interior – ZL1 is tailored for high-performance driving. The front seats feature microfiber suede inserts. Other enhancements include a redesigned steering wheel, alloy pedals, Head-Up Display with unique performance readouts and the “four-pack” auxiliary gauge system featuring a boost readout.

Production details
All of the Camaro exterior colors will be offered with the ZL1, but black is the only interior color. The unique exterior features are complemented with a black center section on the hood. Inside, the Camaro ZL1 has heated leather seats with microfiber inserts and ZL1 logos embroidered on the front headrests. Microfiber suede is repeated as an accent on the instrument panel, adding a richer look to the interior. The ZL1 will include the same content as the current 2SS package and include the following new or unique features:

  • Six-way power driver and passenger seats
  • Unique instrument panel and door panel inserts; and ZL1-logo sill plates
  • Steering wheel audio controls with Bluetooth capability
  • Wireless PDIM and USB-port
  • Boston Acoustics premium audio system
  • Rear parking assist
  • Rear camera system (displayed in the inside rearview mirror).

Engineers have already driven Camaro ZL1 prototypes extensively at demanding road courses in the U.S. and Germany, with final testing being completed through the balance of 2011.



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2012 Chevrolet Camaro ZL1 with Supercharged V8 Poster Snagged at Chicago Show


All those rumors about Chevrolet readying the Camaro ZL1 for a debut at the Chicago Auto Show turned out to be true as the guys from the Camaro5 forums snapped these pictures of GM's poster signs from the show floor. It won't be long before Chevrolet presentation starts, but you can get an idea of what to expect in the preliminary details posted after the jump.


Preliminary Specs:

2012 CAMARO ZL1
6.2L Supercharged V8 LSA
6 Speed Manual Transmission
Heavy Duty Driveline
Magnetic Ride Control
Brembo Brakes
Electric Power Steering
Track Ready Cooling Systems
Aggressive bodywork, including vented hood, Transformers 3 style bumper, special wheels
New steering wheel and interior trim with nice silver accents throughout


Hat tip to Jason from Camaro5!


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Saturday, February 5, 2011

GM President Says Chevrolet will Debut Two New Models at Chicago Including a Camaro-Based Car


Speaking at a J.D. Power forum in Detroit, General Motors North American President Mark Reuss announced that Chevrolet will unveil two new models at the upcoming 2011 Chicago Auto Show, which kicks off on February 9. Mr. Reuss said one of the models will be a new vehicle based on the Camaro-platform, however, he declined to divulge further details about the car.

"It will be fun," Mr. Reuss told reporters in regards to the Camaro-based model. "I'm not going to give you guys any product information other than what I gave (in the presentation.) I'd ruin the whole show."

Now, the inevitable question that arises is, what are the two models Chevy is planning to introduce in Chicago?

Well, the Camaro-based model could be anything from the range-topping, V8-supercharged Camaro Z28 to a civilian version of the Caprice PPV or even something totally new. As for the second model, there's a chance it could be a successor to the Malibu sedan (seen in the patent drawings above and below), which is due for replacement soon, but we could be wrong. As always, feel free to share your thoughts in the comments section below.

Source: Detnews



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Friday, February 4, 2011

Record Audience to Make Super Bowl Advertisers’ Financial Efforts Worth While


Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North America, a record audience is expected for this year’s game, which means that, overall, manufacturers might end up with a bargain.

With recent Super Bowls constantly surpassing forecasts for viewers, advertisers didn’t want to risk last minute premiums and bought their ads from New Corp.’s Fox in October.

“This is something we view as a very smart investment,” Scott Keogh, chief marketing officer of Audi of America, said in an interview. “This is our fourth Super Bowl, and every year has over-delivered.”

Advertisement prices peaked two years ago, when the average cost for a spot was $3 million and was marginally reduced in 2010 to about $2.97 million. For 2011, Fox may have charged more than $3 million for an ad, according to Needham & Co analyst, Laura Martin, who also estimates that the Green Bay Packers vs Pittsburgh Steelers game could generate up to $300 million in advertising sales, well over the $213 million recorded in 2009.

“Sunday, Feb. 6, 2011, will be the single highest-revenue generating day in the history of Fox,” Lou D’Ermilio, a spokesman for Fox Sports, said in an e-mail, while declining to comment on the actual rates.

The soaring audience numbers have attracted a record number of six carmakers, ordering airtime for nine brands during the game. Mercedes will be promoting its cars for the first time at the Super Bowl XLV, while BMW is back after a 15-year hiatus. Kia and GM are also on the list and, as a general rule, viewers can expect a plethora of creative, humorous ads, meant to deliver a so-called “cinematic moment”.

“You need to entertain and have some humor,” Keogh said. “You also need to tell a story. It’s a cinematic moment.”

So far, we have covered the efforts of Audi, Chevrolet, Kia and Volkswagen, but you can rest assured that there are plenty more clips to come in the next couple of days.

By Csaba Daradics

Source: Bloomberg



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Thursday, February 3, 2011

This 1980 Toyota Corolla TE71 Packs a Big-Block 454 / 7.4-liter Chevy V8


Let us introduce you to our find of the day; a 1980 Toyota Corolla TE71 Coupe retrofitted with a big brawny classic American V8 powerplant. This wolf in sheep's clothing was once powered by a small four-cylinder engine but now comes with a 454 cubic inch (equal to 7.4-liters) big block Chevrolet V8 powerhouse that drives the wheels through GM's Turbo-Hydramatic 400 transmission.

According to the eBay seller, "with 13 inch tires it only goes about 65 [we'll assume he's talking about mph here] at 4000 rpms, but it gets there in about 4 seconds" and while driveable, the car needs some TLC to be road-worthy. The current bid on eBay is $3,251 but the reserve has not been met yet.

Source: eBay via Autoholics


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