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After focusing on the 'Mean Green' machine first, Skoda has now released a follow-up video clip documenting the fictional bad boy crew that builds the Fabia vRS hot-hatch in the firm's latest commercial on the car for the United Kingdom. The new campaign takes a darker but equally humorous twist on the Fabia’s ‘Made of Lovely Stuff’ proposition which was made famous by the 2007 Fabia ‘Cake’ commercial. You can watch the new ad in the video after the jump.
As Skoda is enjoying its best year on record, the VW Group-owned company wants to build on the momentum by launching a new TV campaign for the Fabia vRS hot hatch. The new ad, which is meant to show the darker side of the 180-horsepower-strong hatch, features the "Made from Meaner Stuff" tagline. There will be two versions of the TV commercial, a short 30 second ad and an uncut, 60 second advert.
The 'meaner' campaign, which is the work of Skoda and its advertising agency, Fallon, sees creative directors Chris Bovill and John Allison, who were behind the the 2007 'Cake' campaign, joining forces with director Nick Gordon.
"We always said we'd never make a sequel to 'Cake' but when the vRS brief came along we thought we'd make an 'opposite'. 'Cake' made our mums smile, this should make them want to hide behind a cushion" said Chris Bovill.
Indeed, the cast in this video is anything but friendly or cute as there's a naughty, dark feeling taking center stage here. Just how modern young-lings like their rides to be.
In its civilian form, the Skoda Fabia hatchback is an affordable, no-frills supermini that comes with all the usual qualities you'd expect from any Volkswagen Group model. The rally-spec Fabia S2000 is an entirely different story. Presented for the first time as a concept study at the Geneva show in 2007, the Fabia S2000 has been developed ever since to compete in the Super 2000 category.
It features a 2.0-litre four-cylinder naturally-aspirated engine based on the VW Group's standard 2.0 FSI unit, a six-speed sequential transmission and an advanced four-wheel drive system with three passive differentials. But enough with the talk. Time to sit back, turn up the volume and enjoy the video that was shot during the official presentation of the rally-car earlier this month (June 2009).
Unveiled for the first time at the Paris auto show last October, the mildly facelifted Octavia Sedan and Estate models boast a new nose and tail that brings them in line with Czech firm's latest vehicles like the Fabia and Superb. Likewise, the 2009 Octavia's cabin inherits several styling elements from the larger Superb such as the four-spoke steering wheel, the climate controls and the revised trim. Under the sheetmetal, changes include the addition of the new 122HP 1.4 TSI gasoline engine in and the availability of the VW Group's new seven-speed DSG double-clutch gearbox.
